Fractal universe?

I’m ambivalent about fractality; much is made of fractal patterns in nature without any suggestion as to why this might be significant. Now new evidence indicating that the universe itself may be fractal will undoubtedly lead to yet more vague speculation as to why these patterns are so ubiquitous. My own view is sometimes there isn’t a deeper reason. Fractality may be like chirality (left/right handedness), a property observed in all sorts of 3D objects from molecules and galaxies. No one suggests that chirality is a hint of some deep principle. Or perhaps they do, it wouldn’t surprise me.